Web site optimization and search engine optimization are far more than just submitting a web site to a search engine. In fact, web site optimization is probably the most critical of all the web design and implementation processes. The terms search engine optimization and web site optimization are basically synonymous. The goal is to create a web site that presents search engines with what they want and visitors with relevant information.
Web Site Optimization is the systematic review and enhancement of web site pages so they:
- Conform to search engine protocol
- Establish your site as an authority on a particular subject
- Build brand awareness within your specific business market
In order to attract highly qualified traffic, your web pages must be properly built, optimized, and managed carefully. Improved search engine rankings is not an accident; it's a systematic, planned approach to market relevancy. Today's search engines are constantly changing algorithms to deliver the most accurate search results to the end user. If your site is properly optimized, based on your specific industry, and it conforms to search engine protocol, you can reach targeted prospects with pinpoint accuracy.
We optimize each page individually
Dallas Business Builders will work with you to provide a complete understanding of why web site optimization is necessary to achieve and maintain top search engine rankings. The purpose and goal of optimization is to have your web site located in the top results positions on the major search engines and directories for your desired keyword phrases. Top positions mean an increase in inquiries and sales leads which will lead to more income.
You will have a huge advantage over your competition with Dallas Business Builders as your web site optimization partner. We ensure each page of your site is optimized for a select few keywords. Top rankings are achieved when your site is clearly relevant and key phrase rich for a particular search term.
Proper web site optimization will include a comprehensive review of each page of your site covering:
- Page content
- Page format
- Page titles
- Meta tag information
- Graphics text
- Link text
- Site navigation
The physical process of making page changes involves actively working on the HTML code for each page of your site. Our team of search engine experts will modify each page of your existing site to optimize each of the above key points. When done properly, web site optimization is an ongoing program which takes into account changes in search engine protocols, as well as changes in your site and business focus.
Once your site is properly optimized for a particular search engine, that information must be submitted to the search engine in order to be indexed in their database. A regular, consistent program of page submissions must be implemented to achieve and maintain top ranking search engine positions. |